The Brief

Caring Vets is a franchise parent brand that offers existing veterinary clinics and practices the opportunity to join with them, whilst continuing to practice independently. By operating under this new brand banner umbrella they are able to benefit from the marketing and branding power of Caring Vets' support.

We were invited to create a brand mark with guidelines, business stationery and responsive website.

Following our completion of the brand guidelines, each franchise is able to adhere to colour palettes, branded interiors and identifiable communications, making full use of the parent company's support of brand activity, stationery and website; all whilst maintaining their practice under its current name.

The Solution

We created a paw print brand mark design with a fresh, friendly and open sans serif font family.

Utilising excellent and humorous pet photography, enriched with a moving image homepage, we designed and built a crisp, clear and intuitive mobile responsive website with a complete Content Management System and social media integration.

We applied the brand to a full suite of stationery and supportive marketing communications.

Caring Vets Website Example on Mac
Caring Vets Branding Guidelines


When working with a franchise parent, it is important that their business model and brand is easy to manage for their franchisees. We created corporate brand guidelines showing the use of the colour palette, fonts and brandmarks. These guidelines are used throughout stationery, websites and interior design of the veterinaries.

An example of Caring Vets Brand
Website Example on Tablet
Website Example on Tablet
Geometry Bird


What could be better than walking the dog on a sunny morning whilst checking what health care services are available, making an appointment and checking out fun community days for all friendly pets to meet and get along?

All available through an intuitive mobile responsive site of clarity and warmth.

Print Stationery

We designed a full range of stationery, marketing communications, leaflets, brochures and appointment cards, each perfectly aligned to Caring Vets new brand guidelines and all on recycled quality stock.

Caring Vets Branding
Caring Vets Website Example Mac

Finding your Local Practice

All pet owners at some time will need to find an out of hours practice, specialist services, nurse clinics, puppy classes and sadly information on a dignified end.

We added an array of interesting and informative content improving keyword searches and SEO while providing all the information a pet owner would require.

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