Caring Vets is a franchise parent brand that offers existing veterinary
clinics and practices the opportunity to join with them, whilst continuing
to practice independently. By operating under this new brand banner umbrella
they are able to benefit from the marketing and branding power of Caring Vets'
We were invited to create a brand mark with guidelines, business stationery
and responsive website.
Following our completion of the brand guidelines, each franchise is able to
adhere to colour palettes, branded interiors and identifiable communications,
making full use of the parent company's support of brand activity, stationery
and website; all whilst maintaining their practice under its current name.