Kiera Ives

Digital Marketing Specialist at Seventy9

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Hello stranger, my name is Kiera, a 21-year-old working in Digital Marketing and social media. This is hopefully the first of many blog posts I am writing for Seventy9, so today I wanted to talk about how technology has impacted my life.

As a member of Generation Z, we are true digital natives with studies showing that 95% of my generation own a smartphone, 83% own a laptop and 78% own a gaming console. Needless to say, we were raised around technology and use it constantly, so it plays a large role in our life. Engaging with online communities and absorbing digital information has become second nature to Gen Z at this point. I should know – I’m one of them.

Previous generations saw their lives transformed by new technology, the invention of the personal computer, the World Wide Web, and the Smartphone. Gen Z expects tech to be integrated in our daily lives in a way that’s different from any other generation before us. That is understandable when you consider some of the biggest changes in tech happened within 5 years of me being born! In 1997, Google made its way on to the scene, changing search forever, and Netflix made its big debut. By 2005 there was Facebook and YouTube, which were beginning to alter our tech consumption habits. For my generation, none of these were new, they were just always there.

However, being very comfortable with tech has also led to us being kind of dependent on it. I use technology all the time, to communicate with friends and family, for work, for retail therapy, entertainment, the list goes on. And it is constantly improving, making our lives easier every day, technology is embedded into everything we do…even buying your morning coffee.

Evolving Technology

This has accelerated over the past couple years. The pandemic led to billions of people quickly adopting mobile applications in order to work, connect, learn, and shop from home. This set the stage for change and development at a pace that we have never seen before. Despite life returning to normal, we have kept many of the technology behaviours that the pandemic taught us, like working from home, which I personally enjoy and has allowed many businesses to be more flexible.

At the end of the day, technology never rests, and I’m sure the next life changing device is being made as we speak. No matter what generation you belong to, there’s no denying that technology has, and will continue to, have a huge impact on our lives, in one way or another.

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