JLC Solutions is an independent recruitment specialist of Logistics and Supply Chain Management and offers a personal quality service, directed towards building long term partnerships. They approached us in July 2017 as they had suspicions their website was just not getting found on Google as much as they expected.
The Seventy9 Digital Marketing team carried out an audit on their “Google friendliness” and found a fair few issues to tackle. JLS Solutions were happy with our report and asked us to crack on!
Google Business Listings offer great opportunities and are being developed by Google at a pace. JLCs listing wasn’t being updated and many of the features now available weren’t being used. Google Business Listings feature highly on Google searches and on Google Maps and is, effectively, the new Yellow Pages. Action was necessary.
By updating JLCs listing on a regular basis, and also coming up with a cunning way of advertising vacancies they were recruiting for using the “Post” function, we soon got JLC Solution ahead of the pack and showing at the top of Google Business Listings for the keywords they wanted to be found for.
During our initial audit, we found many areas of the website that needed some TLC. Metadata, Headers and page content were all lined up for some spit and polish and the navigation needed a bit of a re-think. Some new pages, specifically to improve Google Indexing, were identified and designed. On top of all that the website speed needed a bit of a supercharge to impress the Google algorithms and get it fit for some Google paid advertising. The results speak for themselves:
So, now we had a superfast website, we were ideally placed to start some paid advertising with Google Ads. Everyone knows that the slower your website is, the more you will pay for clicks on your adverts. You didn’t know that?! Well, you do now!
We worked closely with JLC Solutions to tightly define the keywords and phrases they wanted to be found for. The high value ones. And, as everyone also knows, to get quick results we couldn’t hang around for the SEO work to come to fruition on Google Searches. Even if we had that luxury, the top of Google search is crammed with knowledge panels, Q&A’s and a whole heap of mature, SEO friendly competitors. Google Ads was the ideal tool for getting right to the top of search, quickly.
We set to work creating a new Ads account and set off some very targeted adverts which started working immediately. The phone started ringing and enquiry forms started landing from businesses looking to recruit specialist people and from Job hunters looking for their ideal career move. Job done!
We now meet with JLC Solutions regularly to review progress and this process also enables the birth of new website improvements and new tactics using Digital Marketing. You have to stay on top of it in today’s Google dominated world!
…I may be biased but I do still like my website very much and I just wanted to thank you for your effort… that friendly touch which you guys have contributed. My thanks especially to Bryan and Calvin, in the Digital Marketing Team, for their recommendations and for being so proactive and supportive
13th February 2020
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