West Recycling branding logo with guidelines

The Brief

West Recycling are a significant business within the global recycling market with strong relationships and a growing presence across a number of continents, particularly the Far East.

They are unique in the source and delivery of a wide range of materials, particularly within their core business of trading non-ferrous metals and it was the right time to develop a website with global appeal to their ever growing client base.

We were tasked with creating a brand mark, stationery suite and mobile responsive CMS website, integrated with social media, for this family-owned global business with offices in Barcelona and Corby, trading and delivering recycled materials, non-ferrous and ferrous metals, as well as paper and plastics, with an emphasis on family and succession to add personality and depth.

The Solution

We began by thoroughly researching both the business and its market, creating a gold and red colour palette - luck, prosperity and wealth - specifically for the growth area of the Asian market, while creating a brand mark with global appeal, incorporating an abbreviated trading name and enhancing immediate recognition.

West Recycling Non Ferrous Metals Texture
Non - Ferrous Metals
West Recycling Paper Texture
Paper
Steel Texture
Steel
Plastic Texture
Plastic
  • Icon print design icon alignment
  • icon print drsign drop example
  • icon print design cropping
  • icon print design colour CMYK
Recycling plastic bottles

Adding Depth

We applied richer content, emphasising history, family and succession within the business, adding personality.

We brought in consistent photography of recycling materials throughout a contemporary responsive website with a strong CMS, fully integrated with social media.

Tablet example of the West Recycling website
West Recycling mac example

From re branding to building the Wrl website "Seventy9" have promised and delivered, They are knowledgeable, responsive and thorough; and all this at excellent value. We at Wrl could not be happier with their work, and highly recommend "Seventy9" to anyone looking to grow their business

Garry West, West Recycling Ltd

West recycling complimentry slip
business card
recyling papers

Final touches

We sourced high quality stationery stock for professional, global appeal, particularly its Far East market, Naturally we used recycled materials in the process, further adding automatic Chinese to English translation pages, outlining services to the Far East market by way of welcome.

recyling papers

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