New retail app Beanser wanted to grab the attention of the 'over thirty-five' demographic. Using a trendy Instagram influencer wasn’t in budget, nor appropriate for the target market, so Del Boy was hired. Sort of.
We shot ‘The Northern Del Boy’, starring the UK’s top Del Boy impersonator, Steve Rooney. Our work drew praise from different quarters. The BBC Drama department described the video as being shot: “skilfully [and] in the entrepreneurial spirit.”
The Daily Mail followed up on the video featuring Beanser founder Hiten Dave and the app while The Sun, Sunday Mirror and Metro also covered Beanser in the resulting PR campaign.
Beanser reported an eighty-five-fold increase in downloads while also gaining a “significant” number of subscription sales during the video’s promotion.
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