Our ‘patient journey’ video for Aylestone House demonstrates the environment patients can expect when visiting the practice as well as the expertise of the dental team.
Following the client brief to create ‘something informative rather than purely advertorial’, we devised a narrative introducing the practice’s history, commitment to patient care and advanced treatments. The video also showcased a rotating-track shot, common to big-budget TV and film productions.
The video has proved popular with patients on Aylestone House’s social media accounts while it will also be the centrepiece of their new website.
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Social Media has become an integral part of brand strategy. An effective tool, which targets followers in a less intrusive manner than some other traditional media.